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Why are self-confident ignoramuses so often believed?

What makes thoughtful experts so often given the cold shoulder?

And just why do apparently irrelevant information like a person’s height, their relative prosperity, or their Facebook image influence if we trust what they are saying?

When deciding whether or not someone is worth listening to, we think we properly weigh their words and arguments. But those are definately not being the only factors that keep sway with about Messengers: Who We Listen To, Who We Don’t, AND JUST WHY us.

Within this groundbreaking new reserve behavioural experts Stephen Martin and Joseph Marks identify the eight powerful traits that determine who gets heard and who gets ignored. They show how such apparently irrelevant information as someone’s appearance or their monetary status influence our response to what they have to say, no matter its intelligence or foolishness. They describe how trust is usually won, even when it may not really end up being deserved. They analyse the type from the charismatic speaker and the verbal and physical cues they employ. And they show the way the tiniest of signals – from the shoes we wear, to the pitch of our voice and the warmth of our smile – can transform how others understand us and so determine if they are ready to pay heed to what we have to say.

Above all, Martin and Marks show how looking and sounding right is often a lot more persuasive than actually being right.

In a world of ambiguity, uncertainty and fake news they compellingly demonstrate how, increasingly, the Messenger is the Message.

‘A tour de force. Timely and thoroughly researched.’

Teacher Robert Cialdini, author of Influence and Pre-suasion

‘Messengers is participating, informative and entertaining. It will modification the way you think about who you adhere to and take information from. But why could you pay attention to me? Browse their book to find out.’

Professor Tali Sharot, author of The Optimism Bias and The Influential Mind

‘A powerful, profoundly illuminating exploration of 1 of the very most essential subjects of our period. Martin and Marks possess a terrific skill for combining proof and study with energetic and vivid writing. Trust these messengers!’

Cass R. Sunstein, Robert Walmsley College or university Professor, Harvard University, and writer of Conformity

‘Fascinating’

The Economist

‘Zeitgeisty’

Financial Times, Business Book from the Month

‘Messengers is an essential reminder the fact that messenger is really as important as the message. Superficial signals count.’

PR Week