Why is it that some individuals refuse to transformation, even when all evidence demonstrates their current activities are harmful to themselves or others? Why do people choose to reside in ignorance rather than accept new info and create change within their lives?

Dealing with this sort of stubbornness or wilful ignorance could be immensely frustrating. But imagine if you realized the reasons for this behaviour – and got the energy to influence them to improve?

Myths of preference: why people won’t change and about Misconceptions of Choice: So why people won’t switch and what you can do about it you skill about it can be an exploration of the reason why people are so resistant to improve. Using the analogy of misconceptions, the book takes you step-by-step through a practical knowledge of existential mindset, and how it might apply to your very own and others’ lives. It serves as helpful information to determining your own deep-seated values and internal resistance to change, and how in turn you can help others to discover this and work towards new and more rewarding options and behaviours.

Bestselling author Clare Mann; an existential psychotherapist, vegan psychologist, communications trainer uses her professional encounter to consider the reader through a series of activities that assist to improve understanding and identification of misconceptions and beliefs which influence their life. By starting one’s eyes to the processes and function of our brain, she helps to explain how and just why people resist change, even when confronted with clear specifics and information.