Award-winning speaker and business specialist Joey Coleman teaches audiences and businesses all over the world how to change a one-time buyer right into a lifelong customer.

Coleman’s theory of building customer loyalty isn’t about concentrating on advertising or closing the sale: It’s about the First 100 Days® following the sale and the interactions the customer experiences.

While new customers experience joy, euphoria, and excitement, these feelings quickly shift to dread, doubt, and uncertainty simply because buyer’s about By no means Lose a Customer Again: Convert Any Sale into Lifelong Loyalty in 100 Days remorse sets in. Across all sectors, somewhere within 20%-70% of recently acquired customers will minimize doing business with a company with the initial 100 days to be a new customer because they experience neglected in the early stages of client onboarding.

In Under no circumstances Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing client retention and for that reason, the bottom line. He recognizes eight distinct emotional phases customers proceed through in the 100 days following a buy. From an impulse buy at Starbucks to the thoughtful purchase of an initial house, all clients have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers’ emotions, you are able to apply an array of equipment and methods — in-person, email, telephone, email, video, and presents — to cement an extended and valuable romantic relationship.

Coleman’s system is presented through study and case research teaching how best-in-class businesses create remarkable client experiences in each part of the customer lifecycle.

In the ‘Acclimate’ stage, clients need you to keep their hands and over-explain how to use your product or service. They’re often too embarrassed to admit they’re confused. Take a cue from Canadian software program company PolicyMedical and their problem to getting nontechnical users to undergo a complex set up and implementation procedure. They turned a series of project spreadsheets and installation manuals right into a beautiful puzzle clients could assemble after completing each milestone.

In the ‘Adopt’ stage, clients should be welcomed to the best tier of tribal account with both public and private recognitions. For instance, Sephora’s VIB Rogue member pleasant gift provides a metallic membership credit card (private reputation) and a members-only shade of lipstick (for open public display).

In the ultimate stage, ‘Advocate,’ devoted clients and raving enthusiasts are primed to supply powerful referrals. That’s how top notch entrepreneurial event MastermindTalks continues to sell-out their meeting year after year – with zero dollars allocated to marketing. By astonishing their loyal fans with amazing recommendation bonus deals (an all-expenses paid safari?!) they promise their community could keep providing perfect referrals.

Sketching on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to improve customer loyalty. Applicable to businesses in any industry and of any size (whether measured in employee count number, revenue, or total number of clients), applying his methods regularly leads to a rise in income of 25-100%.

Working with well-known clients like Hyatt Hotels, Zappos, and NASA, aswell as mom-and-pop shops and solo entrepreneurs around the world, Coleman’s customer retention system has produced incredible results in dozens of sectors.

His method of creating remarkable consumer encounters requires minimal financial investment and will be fun for owners, employees, and groups to put into action. This book is required reading for companies, CEOs, and managers – aswell as sales and marketing groups, account managers, and customer support representatives searching for simple to put into action action techniques that result in lasting change, elevated income, and lifelong customer retention.