Behind every awful, dangerous decision lurks one bad beast: the Cool.

From politics to the personal, from style to food, from your campus to the locker room, the need to be great has infected all aspects of our lives. At its most safe, it is irritating. At its most severe, it is deadly, on a massive scale. The Cool will be the termites of lifestyle, infiltrating every nook and cranny and destroying it from within. The Cool report the news headlines, compose the scripts, teach our about Not really Cool: The Hipster Elite and Their Battle on You children, run our government-and each day they move judgment on those who don’t worship on the altar of their coolness. The great fawn over terrorists, mock the military, and denigrate companies. They are, in short, awful people.

From what we should wear and what we consume, from what we smoke cigarettes and who we poke, pop culture is crafted and manipulated from the cool and, to Greg Gutfeld, that’s Not Cool.

How do the great enslave you? By convincing you that:

– If you don’t trust them nobody will like you.

– Unless you follow them you may lose out on life.

– Unless you listen to them you are going to pass away a lonely loser

How will you vanquish the cool and discover your own true personal? Read this book.

In Not Cool, Greg Gutfeld, bestselling author of The Pleasure Of Hate, lays out the fight arrange for reclaiming the true American ideal of cool–building businesses, safeguarding freedom at home and abroad, taking responsibility for your actions, and leaving other people only to live because they damn well make sure you. Not Cool battles back again against the lifestyle of phonies, elitists, and creeps who would like your spirit. It’s not really a book, it’s a weapon-and you need to be armed with it all the time.