Can your software sell itself?

Convention as well as the trillion-dollar sales industry claim that it’s out of the question for your item to sell itself. Yet, successful software program businesses like Slack, Dropbox, Atlassian, and HubSpot make large numbers selling to clients who under no circumstances once reached out to a merchant.

In Product-Led Growth: Developing something That Sells Itself, growth consultant Wes Bush challenges the traditional SaaS advertising and sales playbook and introduces a completely new way to sell about Product-Led Growth: Developing something That Sells Itself products. Bush uncovers how your item – not expensive sales teams – can be the main vehicle to acquire, convert, and keep customers.

With this step-by-step help to Product-Led Growth, Bush clarifies:

– Why you should flip the traditional sales procedure on its mind and convert your product right into a sales machin

– How exactly to decide whether your business should use a free trial, freemium, or cross types model;

– How to convert free of charge users into happy, paying clients

History tells us that ‘how’ you offer is just as important as ‘what’ you offer. Blockbuster couldn’t compete with Netflix by offering the same digital content, and you need to decide ‘when’ not ‘if’ you’ll innovate on the way you offer. Will you end up being product-led? Or will you be disrupted, too?