An instrumental work on today’s outlook in the dominance of media in democracy, Public Opinion, is a key work by author Walter Lippmann. Will the production of consent amount to a democracy in the manner democracy is utilized? Does the mass media have a control over the general public opinion? These are queries that are even more important today using the emergence of new systems just like the internet, and old technologies, like tv, which are being politically dominated by an opportunistic press. Public Opinion is normally a highly recommended work for individuals who are interested in understanding the part of press and general public opinion in politics and in addition those who benefit from the writings of Walter Lippmann.