You’re the Crimson Cow or you are not. You’re either exceptional or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Chocolate have that you don’t? Just how do they continue to confound critics and achieve spectacular growth, abandoning former tried-and true brands to gasp their last?

Encounter it, the checklist of tired ‘P’s entrepreneurs have used for many years to get their product noticed -Prices, Promotion, Promotion, about Purple Cow: Transform Your Business when you are Remarkable to mention a few-aren’t working anymore. There’s an exceedingly important ‘P’ which has to be put into the list. It’s Purple Cow.

Cows, after you have seen 1, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow details something extraordinary, something counterintuitive and exciting and toned out unbelievable. Every day, consumers come in person with a whole lot of boring stuff-a lot of brownish cows-but you are able to bet they don’t forget a Purple Cow. And it’s not a advertising function you could slap on to your service or product. Purple Cow is inherent. It’s built correct in, or it isn’t there. Period.

In Crimson Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to generate something truly noticeable. It’s a manifesto for internet marketers who wish to help create products tha