Founder from the Boston Beer Organization, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beverage, and turning your interest right into a successful company or career.

In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to keep his consulting job and start a brewery that would problem American about Quench Your Personal Thirst: Business Lessons Learned More than a Beer or Two palates, he opt for nineteenth-century family formula and launched Samuel Adams. Right now one of America’s leading craft breweries, Samuel Adams has redefined just how Americans consider ale and helped spur a build beer revolution.

In Quench Your Own Thirst, Koch offers unparalleled insights into the whirlwind ride from scrappy start-up to thriving general public company. His innovative business model and refreshingly frank tales offer counterintuitive lessons you could connect with business also to life.

Koch covers everything from locating your own Yoda to his theory on what a piece of string can teach you the most important lesson you’ll ever find out about business. He also has surprising information on sales, advertising, hiring, and organization tradition. Koch’s anecdotes, quirky musings, and items of intelligence go far beyond brewing. A great, engaging instruction for creating a career or launching an effective business based on your passions, Quench Your Own Thirst is the key to the best dream: achieving success while doing what you love.