The world’s best chef.

An airline captain who brought his flight to safety within a daring water getting.

A magician known for his sensational escape acts.

A pc scientist who founded a world-renowned animation studio.

What do all of these people have in common? They love their jobs, they break the guidelines, and the world is better off for it. They are rebels.

From an early age, we are taught to become rule followers, and the pressure to fit in only increases even as we age. But conformity comes at a about Rebel Talent: Why It Pays off to Break the guidelines at the job and in Life steep cost for our careers and personal lives. When we mindlessly acknowledge guidelines and norms rather than questioning and constructively rebelling against them, we eventually end up stuck and unfulfilled. As leaders, we are less effective and well known. As employees, we will be overlooked for top assignments and offers. As partners and friends, we are checked out and unhappy.

Francesca Gino has been studying rebels in existence and at work for more than 15 years. She has discovered that rebels-those who practice “positive deviance” at work– are harder to manage, but they are good for the bottom series: their enthusiasm, drive, curiosity, and creativity improve the entire organization to a new level. And she’s found that at home, rebels are more engaged companions, parents, and close friends.

Packed with approaches for embracing rebellion at the job and in life, and illuminating case studies ranging from the world of great dining to junk food chains to corporations such as Google and Pixar, Rebel Talent stimulates all of us to rebel against what’s comfortable, so that we are able to thrive.