‘If we don’t drop our price, we will eventually lose the offer.’

That’s the eager cry from salespeople because they try to win offers in competitive marketplaces. As the easy response is to lessen the cost, the business sacrifices margin–oftentimes unnecessarily.

To win deals at the prices you need, the strategy needed is differentiation. Most executives think marketing may be the sole way to obtain differentiation. But what about the product sales function of the business? This commonly neglected differentiation about Sales Differentiation: 19 Effective Strategies to Gain More Deals at the costs You Want opportunity provides a large number of ways to stick out from the competition. This groundbreaking augiobook explains how exactly to develop those strategies.

In Product sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement principles to help salespeople win deals while protecting margins. These concepts apply to any salesperson in virtually any industry and are based on the foundation that ‘how you sell, not just everything you sell, differentiates you.’

The strategies are presented in easy-to-understand tales and can quickly be placed into practice. Divided into two sections, the ‘what you sell’ chapters help salespeople:

Know that the expression ‘we will be the perfect’ causes differentiation to backfire.Avoid the introspective issue that frustrates salespeople and ask the right question to flame them up.Understand what their true differentiators are and how exactly to effectively position them with buyers.Discover differentiators atlanta divorce attorneys nook and cranny of the company using the six the different parts of the ‘Sales Differentiation World.’Create ways of position differentiators thus buyers see worth in them.The ‘how you sell’ section teaches salespeople how exactly to provide meaningful value to buyers and differentiate themselves in every stage from the sales process. This section assists salespeople:

Develop strategies to engage purchasers and turn buyer objections into sales differentiation opportunities.Form buyer decision criteria around differentiators.Convert a commoditized Obtain Proposal (RFP) process into a differentiation opportunity. Use a buyer request for sources as a way to stick out from the competition.Leverage the irrefutable, most powerful differentiator…themselves.Whether you’ve been offering for two decades or are new to sales, the various tools you learn in Sales Differentiation can help you knock-out the competition, build profitable new interactions, and win offers at the costs you want.

Accompanying charts are available in the audio book companion PDF download.