The first prescriptive, innovative guide to seeing inflection points before they happen-and how exactly to harness these disruptive influences to provide your business a strategic advantage.

Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they are able to lead to devastating consequences (e.g., Blockbuster and Playthings R Us). Just those leaders who are able to “find around sides”-that is, spot the disruptive inflection points developing before they hit-are poised to achieve this market.

Columbia Business School Professor and corporate specialist Rita McGrath contends that inflection points, though they could seem sudden, are not random. Every seemingly overnight shift may be the last stage of an activity that has been subtly building for some time. Armed with the right strategies and equipment, smart businesses can easily see these inflection factors coming and utilize them to get a competitive advantage. Seeing Around Edges is the 1st hands-on guide to anticipating, understanding, and capitalizing on the inflection factors shaping industry.