‘Seven Tales Every Salesperson Must Inform’ goes on the high-stakes sales trip, using stories to determine rapport and trust, deliver insight, inspire action and close the offer, and in doing so win new friends and collaborators. When you talk about purposeful stories in your client conversations, you’ll create even more new business than you thought possible.

Sharing more than 50 stories from all over the world, Mike attracts on his diverse international product sales career to instruct and demonstrate the energy of storytelling – from first hello to agreed upon contract.

You’ll learn stories to help you:

Establish rapport and trust

Present difficult insights

Differentiate your solution

Share your organization values

Unstick negotiation stand-offs

Create better business outcomes.

This book will change the way you think about selling. Instead of seeing your function as that of a transactional deal closer, you’ll become a story get good at, creating new tales for your customers.