The future is closer than you think. In a global that’s changing quicker and more furiously than ever, the ability to change focus is crucial.Why is it that some institutions can continually evolve to meet up the days and industry, while others can’t? How do some businesses acknowledge the right moment to shift, among others, ruefully, only after it’s as well late? Filled with insightful interviews, Shift Ahead offers a smart, calculated method of knowing when to improve course and how to draw it off.

The book brings every internal and external factor into view: competitors, risks, culture, finances, and more. And it taps achievement tales and cautionary tales–including HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and P&G–to describe how to:Spot indicators that it’s time for reinventionOvercome obstacles in the form of upcoming goalsMaintain authenticity when changing gearsExecute a striking alter seamlesslyTo stay competitive, you need to shift; to remain credible, you need to focus. Shift Forward turns this tough maneuver right into a straightforward strategy.