In this instant and tenacious New York Occasions bestseller, Nike founder and table chairman Phil Knight “offers a rare and revealing go through the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s start as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Footwear Dog one of his five favourite books of 2016 and called it “an amazing tale, a refreshingly honest reminder about Shoe Pet dog of what the path to business achievement really looks like. It’s a messy, perilous, and chaotic trip, riddled with mistakes, endless challenges, and sacrifice. Phil Knight opens up with techniques few CEOs are willing to do.”

Fresh away of business college, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Offering the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first calendar year. Today, Nike’s annual product sales best $30 billion. Within this age group of start-ups, Knight’s Nike is the platinum standard, and its own swoosh is one of the few symbols instantly recognized in every corner of the world.

But Knight, the person behind the swoosh, has always been a secret. In Shoe Dog, he tells his tale finally. At twenty-four, Knight decides that rather than work for a big corporation, he will make something all his own, new, powerful, different. He information the many risks he experienced, the crushing setbacks, the ruthless rivals and hostile bankers-as well as his many fascinating triumphs. Above all, he recalls the romantic relationships that created the heart and soul of Nike, along with his previous track coach, the irascible and charismatic Costs Bowerman, and with his initial employees, a ragtag group of misfits and savants who quickly became a music group of swoosh-crazed brothers.

Collectively, harnessing the electrifying power of the bold vision and a shared perception in the transformative power of sports activities, they created a brand-and a culture-that transformed everything.