Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Audiobook
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Audiobook
- Bo Burlingham
- Gildan Media
- 2017-11-11
- 10 h 46 min
Summary:
How maverick companies have passed up the growth home treadmill – and focused on greatness instead.
It’s an axiom of business that great companies grow their revenues and profits every year. Yet quietly, under the radar, a small amount of companies have turned down the pressure of countless growth to spotlight more satisfying business goals. Goals like getting great at what they do, creating an excellent place to function, providing great customer support, making great contributions to their neighborhoods, and about Little Giants: Businesses That Prefer to get Great Instead of Big, 10th-Anniversary Model finding great methods to business lead their lives.
In Little Giants, experienced journalist Bo Burlingham takes us deep inside fourteen exceptional companies that have chosen to march with their personal drummer. They consist of Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., machine of organic energy pubs and other diet foods; Righteous Babe Information, the record business founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, like the world-famous Zingerman’s Deli of Ann Arbor.
Burlingham shows how the leaders of these little giants recognized the full range of options they had about the type of company they could create. And he displays how exactly we can all advantage by questioning the usual explanations of business success. In his new afterward, Burlingham demonstrates on the similarities and learning lessons from the small giants he covers in the audiobook.