In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, uncovering to the public how companies are receiving richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump.

When Brittany Kaiser joined Cambridge Analytica – the UK-based political consulting company funded simply by conservative billionaire and Donald approximately Targeted: My Inside Story of Cambridge Analytica and How Trump, Brexit and Facebook Broke Democracy Trump patron Robert Mercer – she was an idealistic young professional focusing on her fourth level in individual rights rules and international relations. A experienced of Barack Obama’s 2008 advertising campaign, Kaiser’s goal was to utilize data for humanitarian reasons, most notably to avoid genocide and human privileges abuses. But her encounter inside Cambridge Analytica opened her eyes to the huge risks that this unregulated market poses to privacy and democracy.

Targeted is Kaiser’s eyewitness chronicle from the dramatic and troubling story from the rise and fall of Cambridge Analytica. She reveals to the public how Facebook’s lax procedures and lack of sufficient national laws and regulations allowed voters to become manipulated in both Britain and america, where personal data was weaponised to pass on fake information and racist messaging through the Brexit vote as well as the 2016 election. But the harm isn’t carried out Kaiser warns; the 2020 election could be compromised as well if we continue to do nothing.

In the aftermath of the U.S. election, as she became alert to the horrifying fact of what Cambridge Analytica got done to get Donald Trump, Kaiser produced the hard choice to expose the truth. Risking her career, human relationships, and personal safety, she told regulators about the data industry’s unethical business procedures, ultimately testifying before Parliament.

Packed with never-before-publicly-told stories, Targeted goes inside the secretive meetings with Trump campaign personnel and details the guarantees Cambridge Analytica made to win. Throughout, Kaiser makes the case for rules, arguing that legal oversight of the data industry isn’t only justifiable but necessary to making sure the long-term protection of our democracy.