The marketer’s guide to modernizing platforms and practices

Advertising in the digital era is a whole new game: it’s fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to fully capture the customer’s digital body language-and thus deliver the proper experiences, at the right times, via the right channels. This approach represents a formidable technical and practical problem that few entrepreneurs have knowledge with.

The techniques that about The Agile Professional: Turning Consumer Experience INTO THE Competitive Advantage enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing.

Agile provides the basis for alignment between your marketing and item management sides. It can unleash a whole array of fresh marketing opportunities for development hacking as well for ‘cooking’ marketing straight into your products or services. Beyond that, as a discipline it could serve as a bridge to tactical alignment, positioning the chief marketing officer alongside the chief product official as the two primary drivers of the business enterprise.

Written by a leading practitioner of modern advertising, this audiobook will provide you with:

Insights within the development of product advancement and management in the organization-and as to why marketing must partner with them in the brand new era

An understanding of Agile methods and their application to advertising

An idea for integrating Agile together with your traditional methods

Tactics to operate a vehicle alignment with product management

A pathway to becoming the steward of client experience

Rich with illustrations, case studies, and exercises attracted through the author’s wide-ranging encounter (from startups to a high global technology business), The Agile Internet marketer can help you transform advertising in your company, in spirit and practice-and help understand its critical roles in product administration and the customer experience.