In The Crowd: A REPORT of the Popular Mind, public theorist Gustave Le Bon gives historical insight in to the political thinking about his era and will be offering timeless social commentary. Le Bon issues the listener to contemplate how individual ideas transformation—frequently to a damaging end—when employed in a establishing of groupthink. As technology and marketing communications innovations make group formation easy and available for good or for bad, this book’s message is obviously one that will never be lost in the masses.