One of America’s leading specialists in cults and mind-control has an eye-opening analysis of Trump as well as the indoctrination tactics he uses to create a fanatical devotion in his supporters.

Within the last two years, Trump’s behavior has become both even more disturbing yet increasingly familiar. He depends on phrases like, “fake information,” “build the wall structure,” and is constantly on the spread the divisive mentality of us-vs.-them. He is situated constantly, does not have any conscience, never admits when he’s wrong, and tasks about The Cult of Trump: A Leading Cult Professional Explains The way the Leader Uses Mind Control most of his shortcomings to others. He has become more authoritarian, even more outrageous, yet many of his fans remain blindly dedicated. Scott Adams, the creator of Dilbert and a major Trump supporter, telephone calls him one of the most persuasive people living. His have to squash alternative information and his insistence of continuous ego stroking are characteristics of other famous leaders—cult leaders.

In The Cult of Trump, mind-control and licensed mental health professional Steven Hassan draws parallels between our current president and people like Jim Jones, David Koresh, Ron Hubbard and Sunlight Myung Moon, arguing that this presidency is in lots of ways just like a destructive cult. He particularly details the ways in which people are influenced through an selection of public psychology methods and how they become fiercely devoted and obedient. Hassan was a former “Moonie” himself, and he pulls on his forty many years of personal and professional encounter learning hypnosis and harmful cults, working like a deprogrammer, and a proper communications interventionist. He stresses why it’s crucial that we identify ways to determine and shield ourselves and our family members.

The Cult of Trump is an accessible and in-depth analysis from the president, showing that beneath the right circumstances, even sane, rational, well-adjusted people can be persuaded to believe one of the most outrageous ideas. Hassan’s reserve is essential reading for anyone attempting to understand the Trump sensation and buying way forward.