Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the very first time the techniques he has used to improve profitability and practices for a large number of Fortune 100 companies. His groundbreaking revelations shed light not only on business but on the way every individual functions and lives all over the world.

Rapaille’s breakthrough idea is that we acquire a silent system of Codes once we grow up in your culture. These Lifestyle Codes invisibly form how exactly we about The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Perform behave inside our personal lives, even though we are totally unaware of our motives. We can learn to crack these Rules and achieve brand-new understanding of why we do the items we do. He has utilized the Culture Code to greatly help Chrysler build the PT Cruiser: probably the most successful American car launch in recent memory space; helped Procter & Gamble design its ad advertising campaign for Folger’s coffee, one of the longest-lasting and most successful campaigns in the history of marketing; and he’s helped GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal improve their bottom line at home and overseas. And now, in this fascinating audiobook, he uses it to expose why Americans act distinctly like Americans and why is us not the same as the world all around us.

Understanding the Codes gives us unprecedented freedom over our lives. It allows us to do business in significantly new ways. And it finally explains why people all over the world are really different and reveals the hidden signs to understanding us all.