Mark Siebert, franchise expert and author of Franchise YOUR COMPANY, flips his script from franchising your existing business to offer entrepreneurs a thorough guidebook to succeeding seeing that franchisees.

The Franchisee Handbook shows listeners how to take a systematic approach to assess and spend money on franchise opportunities so they end up getting the proper fit because of their entrepreneurial style. Posting stories through the trenches and real-world anecdotes from successful franchises (and a few cautionary about The Franchisee Handbook: Everything You Need to Know About Buying a Franchise tales from those that didn’t make it), Siebert lays out all you need to learn before signing with well-known franchises from locally-owned titles to global brands.

As a specialist witness, he has seen a number of failed franchisees (specifically in the last ten years) and can dish the dirt on what successful franchisees have as a common factor and exactly how they play to win. And the ones cautionary tales? Many proceeded to go into franchising with the expectation that franchising was a silver bullet that didn’t require hard work or abilities. Siebert will dispel that myth and show potential franchisees a proven, logical, step-by-step solution to close the sale and set themselves up for long-term franchise success.