Part memoir, part business manual, and 100% juicy-the inside story of Juicy Couture, probably one of the most iconic brands of our situations

While working together at a LA shop, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends within the impossibility of locating the perfect T-shirt. Following their eyesight of comfortable, installed T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both needed to be obsessed because of it..Read More approximately The Glitter Program: HOW EXACTLY WE Started Juicy Couture for $200 and Turned It into a Global Brand The very best friends’ project became Juicy Couture. Pam and Gela ultimately sold their organization to Liz Claiborne for $50 million, however, not before they created a whole new genre of casual clothing that found define California cool.

Pamela and Gela built an empire from the bottom up, using themselves as models to create their patterns and placing their products by storming into stores and offering samples. They well balanced careful development with innovative tactics-sending Madonna a tracksuit with her nickname, Madge, embroidered on it-and developed a unique, vibrant, and unconventional business strategy that was all their very own: the Glitter Program.

Now, Pam and Gela reveal the secrets of Juicy’s achievement: the way they learned to find and stick with the right co-workers and trust their intuition when it became period to move on to their next project. They also talk about their missteps and hilarious lessons learned-like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothes business.

Told in the bright, cheery tone of voice that defines Juicy design right now, The Glitter Program shows readers how to transform interest and tips into business success. Aspiring designers, Juicy supporters, and business readers of most stripes will become enthralled from the story of spirit and savvy behind Pam and Gela’s multimillion-dollar style empire.