What exactly are you scared of?

The old rules: Play it safe. Stay in your comfort zone. Find an organization, a job, a couple of rules to adhere to. Keep your head down. Don’t travel too near to the sun.

The new truth: It’s easier to be sorry than safe. You will need to fly greater than ever.

In his bravest & most challenging book yet, Seth Godin shows how exactly we can thrive in an econ­omy that benefits art, not really compliance. He clarifies why true innovators concentrate on trust, remarkabil­ity, about The Icarus Deception: How Great Will You Take flight? leadership, and tales that pass on. And he makes a separate argument for why you should be treating your work as art.

Art isn’t a gene or a particular talent. It’s an atti­tude, open to anyone who has a vision that others don’t, as well as the guts to accomplish something about any of it. Steve Careers was an musician. So had been Henry Ford and Martin Luther Ruler Jr.

To work as an musician means investing in things that level: creativity, emotional labor, and grit. The path of the designer isn’t for the faint of heart-but Godin shows why it’s your just chance to stand up, stick out, and change lives.

Enough time to seize new ground and work without a map is now. So what are you going to do?