Winner of this year’s 2009 Audie Prize for Business/Educational Audiobook

New York Situations bestselling author Jeffrey Gitomer shares his crucial product sales principles featuring strategies and techniques on how to efficiently sell anything.

With a lifetime of sales experience New York Times bestselling author Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness which means you can understand why sales happen-and ways to improve your skills.

Packed with the info you’ve been searching for, The Little Red Book of Offering delivers approaches for success that may last an eternity. Gitomer provides his long-term, relationship-driven, and referral-oriented tips that has nothing to do with manipulation or other old-world sales tactics and everything to do with understanding buying motives and taking ethical, relationship-building actions. With these proven principles become familiar with the intricacies of the field and expert the basics of selling success.