Brian Tracy, among the top professional audio speakers and sales instructors nowadays, discovered that his most important breakthrough in offering was the discovery that it’s the ‘Psychology of Selling’ that’s more important than the techniques and methods of selling.

Tracy’s classic sound program, The Mindset of Selling, is the best-selling product sales training program ever sold and is now available in expanded and updated audiobook format for the very first time. Salespeople will find out:

‘the inner game of offering’

how to eliminate the concern with rejection

developing unshakeable self-confidence

Salespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.