Real Madrid is the most successful sports team on the planet. The soccer golf club has more trophies than some other sports group, including eleven UEFA Champions Group trophies. However, the story behind the triumph goes beyond the players and coaches. Generally undetected, a management group consisting mainly of outsiders got the team from near bankruptcy to the most valuable sports activities firm in the globe.

How did Real Madrid achieve such incredible success? Columbia Business School adjunct about The Real Madrid Way: How Values Created the Most Successful Sports Group on the Planet professor Steven G. Mandis investigates. Provided unprecedented behind-the-scenes access, Mandis is the 1st researcher to rigorously analyze both on-the-field and business aspects of a sports team. What he discovers is completely unforeseen and challenges the traditional wisdom that moneyball-fueled data analytics are the major instruments of achievement. Instead, Actual Madrid’s winning method both on and off the field, from player selection to monetary management, is based on aligning technique with the culture and beliefs of its group of fans.

Chasing probably the most talented (and most expensive) players could be a recipe for an absolute record, but also financial disaster, since it was for Real Madrid in the late 1990s. True Madrid’s management thinks that the club is present to serve the Real Madrid community.