The Rip Curl Story may be the remarkable tale of two young surfers who pursued an audacious wish to make a living in pursuit of the best ride. The brand they constructed, Rip Curl, not merely satisfied their personal surf- and wanderlust, but also motivated countless others, both fuelling and driving the wave of the global youngsters revolution of the late ’60s.

Rip Curl’s mantra became ‘the Search’ – the chasing of brand-new waves on distant shores – because they embraced fresh thrills such as for example snow skiing, snowboarding, about The Rip Curl Story: 50 years of best browse, international business, outrageous characters as well as the search for the best trip windsurfing and aimed usually to make better equipment to raise the experience. On the way, they backed the careers of several from the world’s great surfers: from Midget Farrelly and Nat Small to Michael Peterson, Tom Curren to Damien Hardman, Pam Burridge to Stephanie Gilmore, and of course Tyler Wright and the legendary Mick Fanning.

Through the late-’60s era of peace, drugs and country soul towards the birth of professionalism in the ’70s; through the decadence and excess of the ’80s to the brand new nomadic free-surfing path of the ’90s, as well as the vibrant new frontiers of browsing in the 2000s – wave pools, webcasts, Olympic approval – The Rip Curl Story explores both evolution of a world-leading browse brand and a whole social revolution.

Bestselling browse writer Tim Baker tells this implausible tale in an amazing group of ripping yarns, offering rich existence lessons, a maverick business primer and a wild ride of adventure, memories and outlandish ambitions spectacularly realised. The Rip Curl Story will make you intend to surf more, travel further, continue on that great business idea and go after your very own Search.