The definitive resource for effective sales leadership, predicated on the proven principles from the Sandler Selling System.

Here’s a secret. We’ve a common language and a common procedure for each department in the business . except sales. Everyone in accounting talks the same vocabulary. In advertising, there’s a very analytical process by which team members agree to measure the outcomes. In functions, or anatomist, or any additional part of the organization you care to mention, everyone about The Sandler Rules: Forty-Nine Timeless Selling Principles… and How to Apply Them agrees on the process by which the work gets completed, and everyone agrees on the main element terms that hook up to that procedure. Yet sales, for some reason, typically does not have a consistent procedure that managers and workers can understand and agree to follow. Actually on most sales teams, salespeople tend to withstand any attempt to establish a consistent procedure for the team all together . . . and managers have a tendency to let them! Why?

The Sandler Guidelines for Sales Leaders information a sales management process that works. It provides forty-nine timeless, proven principles for effective product sales leadership, based on the Sandler Selling System.