How did a Venice Seaside T-shirt supplier become television’s most successful maker? How do an entrepreneur who started in a garage area create the most iconic item launches in business history? How did a timid pastor’s boy conquer a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, double? How did a human rights attorney acquire TED’s longest position ovation, and how do a Facebook professional launch a movement to encourage an incredible number of women to ‘low fat in’?

They told about The Storyteller’s Secret: From TED Speakers to Business Legends, Why IDEAS Catch On among others Don’t brilliant stories.

In The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on among others Don’t, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling effective tales that inspire, motivate, educate, build brands, release actions, and change lives. THE BRAND NEW York Times has known as a well-told story ‘a strategic device with amazing power’ – the proof lies in the success stories of 50 icons, leaders, and legends presented in The Storyteller’s Key: business owners like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as for example Starbucks, Southwest Airlines, Wynn Resorts, Entire Foods, and Pixar. Whether your objective is to teach, fundraise, inspire teams, build an award-winning culture, or even to deliver unforgettable presentations, a story is your most valuable asset and your competitive advantage.

In The Storyteller’s Key, Gallo explains why the mind is hardwired to love stories – specifically rags-to-riches tales – and how the latest science can help you craft a persuasive narrative that wins hearts and minds. ‘The art of storytelling can be used to travel transformation,’ says billionaire entrepreneur Richard Branson. And because the following decade will see the most modification our civilization provides ever known, your story will radically transform your business, your life, as well as the lives of these you touch. Ideas that capture on are covered in tale. Your story can transform the world. Isn’t it period you distributed yours?

The opinions expressed by Carmine Gallo in The Storyteller’s Key are his own. His audiobook is not endorsed, sponsored or certified by TED Meetings, LLC or its affiliate marketers.

The program is read by the author.