The continuing future of sales is radically transparent. Are you set for it?

Buyers today have knowledge in their fingertips and most of their details gathering will routinely happen before you even walk through the door or get them on the telephone. Armed with info, their guard is normally up – and they’re skeptical.

Today, anyone buying anything relies on testimonials and opinions shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers from the about The Transparency Sale: How Unexpected Integrity and Understanding the Buying Human brain Can Transform YOUR OUTCOMES products themselves. They be prepared to see the complete picture and discover all of the benefits and drawbacks prior to making any buy. And the bigger the purchase, the greater the demand for transparency.

What if the key to offering was to do exactly the reverse of what most product sales courses tell you firmly to do?

It may be hard to assume, but something as counterintuitive as leading with your imperfections can result in faster product sales cycles, increased get prices, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations qualified prospects to faster purchaser consensus, larger offers, faster payments, much longer commitments and more predictable sales forecasts.

In this groundbreaking publication, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging audience with unexpected honesty and understanding the buying brain to get the offer you want, while delighting your customer with the knowledge.