It had been Adam Smith (1723’90) who first established economics as another branch of knowledge, and several would say his work has never been surpassed. The Wealth of Countries, which made an appearance in 1776, may be the definitive text for any who think that financial decisions are best left to marketplaces, not governments. In the centre of Smith’s doctrine can be an optimistic view of the consequences of self-interest. Though every individual looks for just personal gain, the collective result is certainly increased success, which benefits culture all together.