THE TRICK to Taking Your Business from Mediocre to Meaningfully Different?

Thinking just like a marketer. It’s also the trick to moving your company from status quo to achievement story, and from active to profitable. Within an available, practical fresh guidebook, acclaimed marketing professional Kate Colbert gives fresh insights into the actions and attitudes that can accelerate your company success, sharpen your daily work, and balance your efforts to create worth for customers while capturing worth for the bottom line. For non-marketers and marketing experts alike, truly thinking like a marketing expert requires the proper framework, which book is all you need to help make the state of mind shift that can change everything for your business.