The story from the Hundreds and the precepts that managed to get an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine ‘cool’ coexists with big business; where a superstar designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard organization. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this design; fewer still survived as streetwear proceeded to go mainstream. They about This Is Not a T-Shirt: A Brand, a Lifestyle, a Community–a Life in Streetwear will be the OGs, the “history brands.” The Hundreds is normally one particular persevering companies, and Bobby Hundreds is at the guts of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, offers emerged like a prominent encounter and voice in streetwear. In informing the story of his formative years, he reminds us how the Hundreds was began by outsiders; which is truly the storyplot of streetwear culture.

In THIS ISN’T a T-Shirt, Bobby Hundreds cements his spot as a champ of an industry he helped create and tells the story of The Hundreds-with anecdotes ranging from his Southern California, punk-DIY-tinged youth towards the brand’s explosive success. Both an motivating memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision also to building a actual community.