Listen simply because Bo Peabody, writer of “Lucky or Smart?” and entrepreneur extraordinaire, discuss the firms he began, how he could make them successful, and the place that intelligence, hard work and a little bit of good fortune have got along the way. As Bo explains: ‘My method so you can get lucky in business is reasonably basic: Take up a firm that fundamentally innovative, morally powerful, and philosophically positive. Create and aura of authenticity around your start-up by cautiously crafting your mission and interacting it with charisma and passion. Our organization will quickly get smart, inspired people who will work very difficult. Treat each one of these people pretty. Supply them with a clear action plan and present them the latitude to workout their creativity. The result: serendipity, good luck, success, and, eventually, money. And the only smart thing about this formula is that I am aware that on the day-to-day basis my brain has hardly any to do with any of it.’