A companion guidebook towards the number-one bestselling Good to Great, focused on implementation of the flywheel concept, among Jim Collins’ most memorable ideas that has been used across industries as well as the social industries, and with startups.

The key to business success is not a single innovation or one plan. It is the take action of turning the flywheel, gradually gaining momentum and eventually reaching a discovery. Building upon the flywheel concept released in his groundbreaking traditional Good to Great, Jim Collins shows readers how to make their personal flywheel, how to speed up the flywheel’s momentum, and how to stay on the flywheel in shifting marketplaces and during situations of turbulence.

Combining study from his Good to Great labs and court case research from organizations like Amazon, Vanguard, and the Cleveland Clinic which have changed their flywheels with exceptional results, Collins shows that successful organizations can disrupt the world around them-and reach unprecedented success-by employing the flywheel concept.