Amy Alkon presents Unf*ckology, a “science-help” book that knocks the self-help genre on its unscientific ass. You can finally stop dread from getting your boss and end your lifelong social suckage. Have you spent your daily life shrinking from opportunities you were dying to seize but feel “That’s just who I am”? Well, screw that!

Transforming yourself uses revolutionary science-help from Amy Alkon, who has spent days gone by twenty years translating cutting-edge behavioral science into highly about Unf*ckology practical advice in her award-winning syndicated column. In Unf*ckology, Alkon pulls collectively results from neuroscience, behavioral technology, evolutionary mindset, and clinical psychology. She clarifies everything in language you won’t need a psych prof on speed-dial to comprehend. She debunks broadly accepted but clinically unsupported notions about self-esteem, pity, willpower, and more, and demonstrates that:

• Thinking your way into changing (as a lot of therapists and self-help books advise) may be the most inefficient way to go about it.

• Your brain is bigger compared to the brain, and therefore your body as well as your behavior are your gym for turning yourself in to the new, assured you.

• Fear isn’t just the issue; it’s also the solution.

• By targeting your fears with behavior, you produce changes in your brain that reshape your habitual ways of behaving as well as the emotions that choose them.

Adhere to Amy Alkon’s groundbreaking assistance in Unf*ckology, and eventually, you’ll no more need to act like the brand new you; you’ll become the new you. And how totally f*cking awesome is that?