Whether you’re making a formal demonstration, wooing a client, shutting a sale, or proposing a concept, persuasive communication could make the difference between achievement and failing. ‘Well Said!’ shows listeners how to place themselves in their audience’s shoes and tailor their message towards the requirements of decision makers. It reveals basic but powerful techniques anyone can use to prioritize, organize, and economize their words in order that their marketing communications are concise, obvious, and – most of all – convincing. Filled with real-life good examples illustrating the concepts doing his thing, this handy guidebook teaches listeners how exactly to:

• use the content that get people to listen

• capture and hold attention

• gain instant credibility with decision makers

• optimize body language; deal with Q&A with finesse

• connect to the audience

• shine with or without PowerPoint

• ideal their elevator pitch and much more.

Engaging and practical, ‘Well Said!’ may be the one book on presentation abilities every professional should personal.