Why do we routinely choose choices that don’t meet up with our short-term requirements and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to conquer addictions? Why are we susceptible to assigning meaning to statistically common coincidences? Why perform we demand we’re right even when evidence contradicts us?

In WHY IS Your Brain Happy and just why You MUST DO the contrary, science writer David DiSalvo reveals an extraordinary paradox: what your in what Makes THE HUMAN BRAIN Happy and just why You MUST DO the Opposite mind wants is generally not what the human brain needs. In fact, much of what makes our brains ‘happy’ qualified prospects to mistakes, biases, and distortions, which make getting away from our own method extremely difficult. DiSalvo’s search includes forays into evolutionary and cultural psychology, cognitive technology, neurology, and even advertising and economics-as well as interviews with many of the top thinkers in psychology and neuroscience today.

Out of this research-based platform, DiSalvo draws out insights that we can use to recognize our brains’ foibles and turn our awareness into edifying action. Eventually, DiSalvo argues, the study does not offer ready-made answers, but provides us with actionable hints for conquering the plight of our advanced brains and, as a result, living more fulfilled lives.