Malcolm Gladwell targets ‘small geniuses’ and idiosyncratic behavior to illuminate the methods most of us organize knowledge with this ‘delightful’ (Bloomberg News) collection of writings from The New Yorker.

What’s the difference between choking and panicking? Why are there dozens of types of mustard-but only 1 variety of ketchup? What perform football players instruct us about how to hire educators? What does hair dye reveal about the annals from the 20th century?

Before decade, Malcolm in what the Dog Noticed: And Various other Adventures Gladwell offers created three books that have radically transformed how exactly we understand our world and ourselves: The Tipping Stage; Blink; and Outliers. Today, in What your dog Saw, he brings together, for the very first time, the best of his composing from THE BRAND NEW Yorker on the same period.

Here is the bittersweet tale from the inventor from the birth control tablet, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, simply because he sells rotisserie ovens, and divines the secrets of Cesar Millan, the ‘pet whisperer’ who can calm savage pets using the touch of his hands. He explores intelligence tests and cultural profiling and ‘hindsight bias’ and just why it was that everyone in Silicon Valley once tripped over themselves to employ the same college graduate.

‘Good writing,’ Gladwell says in his preface, ‘will not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the effectiveness of its capability to engage you, to make you think, to offer a glance into somebody else’s head.’ What the Dog Saw is yet another exemplory case of the buoyant soul and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator from the hidden extraordinary.