Ben Horowitz, a respected venture capitalist, modern management expert, and New York Situations bestselling author, combines lessons both from background and from contemporary organizational practice with practical and often amazing advice to help professionals build cultures that may weather both good and bad times.

Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. Enough time and circumstances in which they were raised often forms them-yet a in what You Do Is normally Who You Are: How to Create YOUR COMPANY Culture few leaders have managed to form their situations. In What You Do Is certainly Who You Are, he becomes his focus on a question crucial to every business: how will you create and maintain the culture you want?

To Horowitz, culture is how a organization makes decisions. It is the group of assumptions employees use to resolve everyday complications: must i stay at the Red Roof Inn, or the Four Seasons? Should we discuss the colour of this item for five minutes or thirty hours? If culture isn’t purposeful, it’ll be a major accident or a mistake.

What You Do Is Who You Are explains how to make your lifestyle purposeful by spotlighting four models of leadership and culture-building-the leader of the only effective slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven-hundred years and shaped modern Japanese culture; Genghis Khan, who constructed the world’s largest empire; and Shaka Senghor, a guy convicted of murder who went one of the most formidable prison gang in the lawn and ultimately transformed prison lifestyle.

Horowitz connects these management examples to modern case-studies, including how Louverture’s cultural techniques were applied (or must have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and exactly how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the 1st African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Marketing communications. Horowitz then gives guidance to help any company understand its own strategy and create a successful culture.

EVERYTHING YOU Do Is Who You Are is a journey through lifestyle, from ancient to modern. Along the way, it answers a issue fundamental to any firm: who are we? Just how do people talk about us when we’re not really around? Just how do we deal with our clients? Are we there for people within a pinch? Can we end up being trusted?

Who you are is not the beliefs you list over the wall. It isn’t what you say in company-wide conference. It’s not your marketing campaign. It’s not actually everything you believe. Who you are is what you perform. This book aspires to help you perform the things you need to become the type of leader you intend to be-and others need to follow.