Today, not only can be everything digital finding faster, cheaper, and smaller sized at an exponential rate, we also have the web. When both of these revolutions–one in technology and the other in communications–joined, an explosive drive was unleashed that transformed the very character of invention. And with any change, we have noticed many proper blunders and outstanding learning curves along the way.

Finally, in Whiplash, Joi Ito and Jeff Howe have distilled nine organizing concepts for navigating and surviving this tumultuous period. These concepts provide us a roadmap on how to thrive no real matter what industry we’re in.With Whiplash, two great thinkers tell us how exactly to adapt and flourish in today’s unpredictable marketplace.