NEW YORK TIMES BESTSELLER

The New York Times bestseller that explains probably one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public statistics to anticipate Donald Trump’s election. The mainstream media regarded Trump being a lucky clown, but Adams – best known as “the man who produced Dilbert” — regarded a level of persuasion you merely see once inside a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which psychological buttons to push.

The point isn’t whether Trump was correct or wrong, great or bad. Adams will go beyond politics to check out persuasion tools that may work in virtually any setting-the same ones Adams noticed in Steve Careers when he committed to Apple years ago. Get Bigly is a field information for persuading others in any situation-or resisting the techniques of emotional persuasion when they’re applied to you.

This revised model features a bonus chapter that assesses precisely how well Adams foresaw the outcomes of Trump’s methods with North Korea, the NFL protesters, Congress, and even more.