‘I know that I’m going to be evaluated in Seattle with wins and deficits, as this is the nature of my job for the last thirty-five years. But our record will not be what motivates me. Years ago I was asked, ‘Pete, which is better: earning or contending?’ My response was instantaneous: ‘Competing . because it lasts longer.”Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to nationwide prominence, amassing a 97-19 record about Gain Forever: Live, Function, and Play Like a Champion over nine months. Now he shares the championship-winning philosophy that led USC to seven directly Pac-10 game titles. This same mind=set and culture will form his program as he profits towards the NFL to teach the Seattle Seahawks.Carroll developed his unique training style by trial and error over his career. He learned that you will get greater results by teaching rather than screaming, and by assisting players grow as people, not only in the field. He learned that an upbeat, dynamic atmosphere in the locker space can coexist with an unstoppable competitive drive. He learned why you should stop fretting about your competitors, why you need to always act as if depends upon is watching, and many various other contrarian insights.Carroll shows us how the Win Forever philosophy really works, both in NCAA Division We competition and in the NFL. He reveals how his recruiting strategies, training routines, and game-day rituals protect a team’s culture year after year, during championship seasons and disappointing seasons alike.Win Forever is about a lot more than winning football video games; it’s about making the most of your potential in every facet of your life. Carroll offers taught business market leaders facing tough issues. He offers helped troubled children on the roads of LA through his basis A Better LA. His phrases are true in virtually any circumstance: ‘If you intend to win forever, always compete.’