A leadership and profession manifesto told through the narrative of one of today’s most inspiring, admired, and successful global leaders.

In Winners Desire, Expenses McDermott-the CEO from the world’s largest business software company, SAP-chronicles how relentless optimism, effort, and disciplined execution embolden people and equip organizations to attain audacious goals.

Developing up in working-class Long Island, a sixteen-year-old Costs traded three hourly income jobs to buy a little deli, which he about Winners Desire: A Trip from Corner Store to Corner Office ran by instinctively applying ideas that might be the seed products for his future success. After paying for and graduating college, Bill talked his way into a work offering copiers door-to-door for Xerox, where he went on to rank number 1 in every sales position he kept and finally became the company’s youngest-ever commercial officer. Eventually, Bill still left Xerox and in 2002 became the unlikely president of SAP’s flailing American business device. There, he injected passion and accountability into the demoralized tradition by scaling his deli, sales, and administration strategies. This year 2010, Bill was named co-CEO, and in May 2014 became SAP’s singular, and initial non-European, CEO.

Multi-colored and fast-paced, Bill’s anecdotes contain effective takeaways: gutsy career goes; empathetic sales strategies; incentives that yield remarkable team overall performance; and proof the competitive advantages of optimism and hard work. At the heart of Bill’s tale is definitely a blueprint for success and the data that the true dream is the journey, not really a preconceived destination.